Category : Book Review

Book Review – Meatball Sundae by Seth Godin

I enjoyed Godin’s Meatball Sundae and highly recommend it, with a few disclaimers.  It is intended for marketers only, not just anyone who’s interested in social media.  It would also be helpful to have a little bit of a background in social media before you read it. The subtitle to…

Book Review: Outliers by Malcolm Gladwell

I absolutely loved the book Outliers.  It explored what REALLY makes the most successful Americans successful.  In the process he uncovers some startling truths (or at least theories) about human nature.  Among the things that I found most interesting: Asians may be better at math because of the produce that…

Book Review: The Dip by Seth Godin

I didn’t watch the Super Bowl last night.  Instead, I decided to knock one of the books I’ve been meaning to read off my list.  As it turns out though, my reading was related to the Super Bowl after all. The trophy that Drew Brees hoisted over his head last…

Book Review: 4 Hour Work Week (With a Free Self-Help Recipe!)

I have a recipe for writing self-help books: 1 Person Who has Come Across Success. 40 Pages of Common Sense 40 Pages of Ridiculous Ideas 40 Pages of Good Ideas References to Website or Community Real Life Examples of People Who’ve Done Ridiculous Things Quotes from Famous Authors (optional) Begin…

On Super Freakonomics by Dubner and Levitt

The sequel to one of my favorite books was good, but not as good as the original.  If you haven’t read the first one (Freakonomics), go get it, now.  I’ll wait. This one (Super Freakonomics) has a similar format.  It has only four chapters; “How is a Street Prostitute Like…

On the Knack by Norm Brodsky

To be successful you have to get over your panic. Not only must you develop confidence in your ability to handle problems, but your whole way of thinking about them has to change. You have to accept a never-ending flood of complications as a normal part of the business process,…

On Holidays on Ice by David Sedaris

  This morning, I worked as an exit elf, telling people in a loud voice, `This way out of Santaland.’ A woman was standing at one of the cash registers paying for her pictures while her son lay beneath her, kicking and heaving, having a tantrum. The woman said, `Riley,…

On Benioff's "Behind the Cloud"

I recently finished Marc Benioff’s book, Behind the Cloud : The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry.  I’m a SalesForce.com user and a do significant work with cloud computing, so I was interested to hear what the man who claims to be…